Unlimited Choices

Unlimited means infinite choices and this may strike a chord for shopping lovers.

This Saturday a few us got together to celebrate unveiling of new collection by Unlimited Fashions. It was an interesting activity where the event kick-started with an African band throwing in musical beats and making the audience move with the tunes. You can listen to a snippet of this here.


About: UNLIMITED is part of the $ 3 billion Arvind Group and offers unlimited style for the whole family. They have ranges extending from men formals to casual, chic women and cool kids wear. By providing fashion at affordable prices for the modern Indian, they are helping the common man break away from their monotonous existences and add a dash of color and style in daily life.

Their CEO and designers explained the concept behind each product line, which is interesting because as a fashionista always wants to know more about fashion. Whether a collection found inspiration from California culture or a nautical theme from a sailor’s life or is it a blend of bold and colorful ethnic prints or the quality of fabric, it is something that I always want to know.  All in all it was an ideal collection and a must-see for your monthly fashion needs. Check their website here for more collection ranges or follow them on their FB page here for updates.

Some friends I caught up with:



To complement the summer theme of the event, I carried this stylized-print summer maxi with a simple red shrug. And quite understandably I accessorized this look with a red structured bag. I also wanted to add red nail polish but I realized in the morning that I don’t have one in my kit!! Shopping cart list edited….


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